| Household penetration, U.S. |
2009 |
2010 |
2013 |
| U.S. Households |
117.1M |
118.6M |
122.9Mh |
| In-vehicle navigation systems |
8.1 |
9.1 |
13.6 |
| Dedicated navigation devices |
34.9 |
37.4 |
32.6 |
| Smartphone/PDAs w/navigation |
6.6 |
9.7 |
27 |
| Handsets w/navigation |
6.8 |
9.7 |
36.9 |
| Total portable navigation systems |
48.3 |
56.8 |
96.5 |
| Total navigation systems |
56.4 |
65.9 |
110.1 |
| Per capita penetration, U.S. |
2009 |
2010 |
2013 |
| U.S. population |
307.2M |
310M |
318.1M |
| In-vehicle navigation systems |
3.1 |
3.5 |
5.3 |
| Dedicated navigation devices |
13.3 |
14.3 |
12.6 |
| Smartphone/PDAs w/navigation |
2.5 |
3.7 |
10.4 |
| Handsets w/navigation |
2.6 |
3.7 |
14.2 |
| Total portable navigation systems |
18.4 |
21.7 |
37.3 |
| Total navigation systems |
21.5 |
25.2 |
42.5 |
* Source: iSuppli
Fletch, how about writing about MSN and Garmin, that is a big news since sliced bread