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September 20, 2012

Nestle Using GPS Trackers in High-Tech Willy Wonka-esque Contest

Nestle GPS Contest

The next time you buy a KitKat, Aero, or Yorkie bar, you just may peal back the wrapper and discover an embedded GPS tracking device instead of a candy bar inside.

That's because Nestle is running an elaborate ad campaign that promises 6 lucky customers will get more than cavities from their purchase: Nestle will locate winners within 24 hours, tracking the customers using the GPS device embedded in the candy bar, and hand them a check for £10,000.