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July 12, 2010

1H 2010 GPS Market Share
1 Garmin
2 TomTom
3 Kenwood
4 Pioneer
5 Magellan
6 Alpine
7 JVC
8 DEI
9 Sony
10 Audiovox
Market Total: $1,283,437,604

Well, there you have it. The top 10 brands accounted for about 86% of all sales in this sector, with Garmin, TomTom, and Kenwood taking the 1st, 2nd, and 3rd place, respectively. This midyear report measures sales for the 6-month period of November 2009 through April 2010.

*Source: NPD Group, as reported by TWICE

 

Posted by Fletch on July 12, 2010 | Comments (17)