It's been a fairly steady decline ever since, and today Magellan is plagued by poor customer support, buggy products that are rushed to market before they're ready, and inconsistency across the various Maestro and RoadMate GPS units. Magellan has also struggled to find it's place in the market, fluctuating between the high-end, mid-range, and low-end.

The Magellan name is well known in North America, and its products are sold at most major retail chains, including Wal-Mart, Radio Shack, Target, and Best Buy. Magellan, along with competitors TomTom and Garmin, represent the "big three" GPS brands in North America. Magellan's most popular GPS products are the Maestro and RoadMate, and the Triton handheld products.

Unlike previous acquisitions, this is the first time Magellan has been acquired by a direct competitor, raising serious questions about the future of the brand, the company, and it's products. It's possible that Magellan will continue to operate as it did under previous owners, though that seems unlikely given its new owner.