« Garmin nuvi 265WT Review | Main | How Would You Change GPSmagazine's Reviews? »
|
|
|
Lately I've been noticing a lot of people predicting the death of the dedicated PND (Personal Navigation Device), and thought I'd weigh in on the subject.
Anyone who's actually tried to navigate using a cell phone for any length of time knows it's still in its infancy, and remains a "better than nothing" solution that can't truly compete with the features and ease of use found on dedicated PNDs.
People have been ringing the death toll for PNDs for more than 3 years, yet dedicated GPS devices still aren't dead. Far from it, consumer awareness is greater than ever, and more people want to receive a GPS this coming holiday season than last. Sure, the GPS units are getting cheaper, but so do all electronic gadgets over time. It's called progress and competition, and is ultimately good for consumers.
Before you start writing comments about how Wal-Mart and Costco are ruining America, let me say this: I don't doubt that profit margins are slimmer than ever, making it tougher for small retailers to compete with big box stores. And I don't doubt that consumers are scaling back discretionary purchases these days, opting for cheaper models, or waiting longer to upgrade.
But lower pricing means GPS devices are now affordable to millions more potential customers, and competition is driving innovation. Feature sets are growing, and prices are falling almost weekly. There's never been a more diverse line-up of GPS devices to choose from, and there's a GPS to fit almost any price point.
If I were a retailer, I'd probably miss the days of $3,000 custom installed GPS setups, complete with comfy profit margins and costly professional installation charges. But as a consumer, things have never looked better for GPS. A good quality GPS device can be had for well under $250 these days (even less if you sacrifice some features), and that number is quickly moving below the $100 watermark.
I highly doubt the PND market will be significantly eroded by cell phones any time soon. It reminds me of predictions that DVDs are dead, and that digital downloads are the future. That's true, but DVD sales are still going strong, and it's going to take many years, and a lot of bandwidth infrastructure upgrades, to make that a large-scale reality.
Similarly, I believe the dedicated PND still has life left in it, and represents the best possible navigation experience today. As for the future, I do agree that the line between cell phone and PND will blur, as more capable smart phones become available. But I also believe it's going to take some significant technology improvements in battery life, GPS receiver power consumption, display quality, and usability before we see any serious erosion into the PND market.