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December 6, 2007

New York Times Says GPS Costs Half as Much This Year vs. Last Year. GPS Outselling PCs (and pretty much everything else).

New York Times Logo

According to an article in yesterday's NY Times, GPS devices were the "hottest technology purchase in the week ending on Black Friday, the day after Thanksgiving." Consumers dropped about $100 million on GPS units that week, a 237 percent increase over last year's sales numbers.

The average selling price of a GPS dropped 53 percent this year, with an average device selling for $171 (vs. $322 last year). The article goes on to say that more people are buying GPS devices this year than PCs, and, despite an overall slowing of tech sales, GPS sales are stronger than ever, beating out LCD televisions, MP3 players, plasma tvs, and digital cameras.

The Times also says that it's quite possible retailers will slash prices even further as Christmas approaches, and that bargain hunters might be well served to wait until the very last minute to buy a GPS this year.