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April 27, 2007

LG Electronics Enters the Crowded GPS Market. Might Not Suck.

LG PND

LG Electronics has announced three new personal navigation devices: the LN730, LN735 and LN740.

Ordinarily I'd assume a new entry to the already crowded GPS market would mean the usual crappy outsourced software/hardware design, and a product almost certain to fail. But this is LG electronics, a massive company with deep pockets and a solid reputation for making quality products. GPS sales are up 250% in the U.S., and LG wants in on the action. Given LG's track record, it's just possible Garmin, Magellan, and TomTom might actually have some real competition from LG.

Here are the details on the new units:

Display
Receiver
Maps
Battery
POI's
Text-to-Speech
MP3
Photo
Traffic
Price
LN730
3.5"
SiRF
US & Canada
4 hrs
1.7 Million
No
Yes
Yes
No
$299
LN735
3.5"
SiRF
US & Canada
4 hrs
7 Million
Yes
Yes
Yes
No
$350
LN740
4.0"
SiRF
US & Canada
6 hrs
7 Million
Yes
Yes
Yes
Yes
$450

All three units use mapping data provided by NAVTEQ, use SiRF's high performance SiRF StarIII GPS receiver, and sport a photo viewer/mp3 player. The LG units are available at Circuit City as well as several online vendors. LG is sending me a test unit to review, so look for the in-depth review sometime soon.

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