At just that moment, another car drives up along side Maposaurus, only this car is equipped with a Garmin nuvi 660. The passenger in this car then transforms into a superhero, and uses the nuvi to defeat Maposaurus.

The ad was created by Fallon Worldwide advertising agency, and, according to the agency, attempts to show that Garmin “is a very friendly brand for every user.” Brian Tierney, creative director of Fallon, goes on to say that “the most important message, of course, is that Garmin is the undisputed champion in the navigational system arena”.  Don’t want to wait for the SuperBowl, or (gasp) already have plans for Sunday night that don’t include watching the game in a t-shirt and drinking beer from a can? Then head over to Garmin’s blog and you can watch the extended 2:30 version. I just watched the whole, painful ad, and can’t help wondering who this ad is targeting?