Just got off the phone with Jocelyn Vigreux, president of TomTom, and he gave me the deets on their newest product, the TomTom ONE. Should be available by the end of August, and will retail for $499. The TomTom ONE is aimed at individuals who want easy to use, simple navigation capabilities. Mr. Vigreux stated that the ONE is a continuation of the company's mission of bringing complex technology to the masses in an easy to use way. Here’s the specs on the TomTom ONE we know so far:

• TomTom ONE will use the SiRF StarIII receiver
• 1 GB SD memory
• Pre-loaded with TeleAtlas maps of U.S. and Canada (that's right, this is a North American model only)
• 5.6 ounces
• 3.8 inches x 3.2 inches x 1.0 inch
• Touchscreen color display
• New slim compact design
• Bluetooth
• Access to TomTom's Plus services (such as Traffic, Weather, etc.)
• Will work with the TomTom HOME application
• Thousands of pre-loaded Point of Interest (POI)
• Spoken turn-by-turn voice prompts with more than 70 natural voices
• MSRP $499
• Available late August

So it looks like TomTom's entry-level all-in-one navigation device could be quite a compelling offering, especially given it's price point of $499. Traffic, weather, and Bluetooth for under $500? Sweet! I must say, the design looks pretty nice too. And the windshield mount looks like it's much more substantial than the now infamous GO 910 mount. Let's keep our fingers crossed this one turns out as nice as it looks. My only wish is that TomTom would use NAVTEQ mapping data, given that this is a U.S. only device. As I've commented before, NAVTEQ is (slightly) better in North America than European competitor TeleAtlas.